Business
Builders

Building a Stronger Team to Drive Sales

E-Marketing, a Must in Every Economy

According to Bill Gates and Microsoft, we are on the verge of the next Digital Decade. The Internet has allowed all of us to become connected and more productive over the past few decades and has given us the chance to lead fuller lives. This opportunity was not available 20 years ago and it has been necessary for all of us to adapt to the technological landscape.

The change to our industry has been far-reaching and very exciting. Marketing mediums have always been considered to offer a broad scope, but the interactive nature of E-Marketing offers unique qualities that everyone in the restaurant industry needs to understand. 80% of your customers research menus, events and promotions of different local dining establishments in their area. Focusing on these customers with a comprehensive marketing strategy is vital to the survival of your business. Internet marketing does not simply consist of promoting a banner on a search engine. It ties together creative and technical aspects of the Internet, including design, development, advertising, and sales.

Automate your Table Service Kitchen for Cost Savings and Improved Guest Satisfaction

A decade ago, when operators of table service restaurants wanted to add communication technology to their kitchens, they added kitchen printers. While kitchen printers did eliminate the screaming of orders and the use of order pads, successful table service operators moved to a much better choice – kitchen video. Today’s operators can take advantage of a kitchen automation solution that takes productivity and profit to the next level.

Kitchen Video for Table Service

A kitchen video system that is specifically designed for the table service environment helps the restaurant to proactively manage, reduce labor, improve food quality, and turn tables faster. An added benefit, the restaurant saves even more money by eliminating the high maintenance and consumables costs associated with printers. Compact, industrialized kitchen hardware powers each individual monitor station in the kitchen. The kitchen software ensures that all items from a specific order complete the preparation process at the same time while capturing speed of service data.

Grow your Business through Franchising

If you are like most restaurant owners, your dream was not simply to own and operate one location. Your goal was to grow your restaurant and expand its reach into other markets. And like many other restaurant owners, you may have seen your dream go unrealized because you felt you lacked the resources necessary to handle this expansion.

When considering expansion, business owners often fall into the trap of thinking growth through company owned units is the only option available to them. This type of growth requires considerable effort, time and money - things that are hard to come by for small business owners. As a result, many feel that these obstacles are too difficult to overcome and give up on their goal for expansion. But what if these owners knew that there is an option that would allow them to open a second restaurant, and a third, and fourth and so on, for far less than it would cost to open one company owned unit? Now would they pursue those expansion dreams? Well that option does exist and it’s called franchising.