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Put Holiday Gift Giving Dollars to Work

With the Holiday season upon us, gift purchasing and gift giving are in full swing. This is important for foodservice operators because merchandising patron gift solutions such as electronic gift cards, gift certificates, and Holiday in-store merchandise or specials, add additional streams of revenue to your bottom line.

The November eNewsletter offers expert advice from our iCare partners on how you can put patron gift giving dollars to work in your restaurant this Holiday season, and give your bottom line some extra Holiday cheer!

Top 3 Reasons to Implement an Electronic Gift Card Program

Electronic gift cards were the number one gift given during the 2005 Holiday season, and gift card industry sales illustrate compelling  consumer gift giving preferences. Over the past five years gift card sales have grown from 30 to 60 billion. 2007 gift card sales are projected to ring-in at an astounding 85 billion! What does this mean for foodservice operators? If operators are not merchandising gift cards this Holiday season and beyond, money is being left on the table. Operators who are merchandising gift cards are riding the gift card industry wave, nearing almost 90 billion in sales, and reaping the profits!

Marketing Monies

Are you a marketing maven, but need some help finding funds to set your marketing strategies in motion? Don't let your ideas sit on the sidelines this Holiday season, Advance Restaurant Finance can help give you the marketing budget you need to put revenue generating ideas into effect, and prove your return on investment.

Make the Most of the Holiday Selling Season Through Wait Staff Training

The gift cards are in stock, table tents, window clings, and check presenters are in place, the point of sale system is tested and ready - let the gift card selling begin!

Pause....rewind. One vital element is missing from this gift merchandising equation - training your staff to sell the gift cards! Sure, one of the benefits from a gift card program is that the gift cards sell themselves; gift cards are essentially wallet sized billboards advertising your restaurant. Capitalize on the inherent gift card benefits and maximize gift card profits by training and motivating your sales force to sell, sell, sell!

Redbook Solutions offers tips on how you can make the most of your gift card and marketing investment through empowering your talented wait staff this Holiday season.