Q. What makes David Conn happy?

A. Happy customers having happy birthdays!

David Conn with the Country Fisherman in Mendenhall, MS, has boosted his lunch and dinner business by 10 percent using the On Target direct-mail service from Marathon Press and SYSCO iCare. SYSCO staff in Jackson, MS, brought this business-building service to the attention of the Country Fisherman.

Marathon Press provides the graphic design work and a mailing list of potential clients drilled down by income, geography and month of birth. Conn simply accesses his On Target direct-mail order site, picks the birth months he wants to mail—and Marathon Press does the rest.

David reports return rates in excess of 10 percent on his birthday offers and most customers are showing up in groups of three and four or more. Only two or three customers have redeemed the offer as singles, and the average checks have been healthy. David says the most common question he hears from new customers is, "How did you know it was my spouse’s birthday?!”

Targeted direct mail brings immediate, measurable results. The On Target direct-mail program from Marathon Press and SYSCO iCare builds business.